Running a business can be incredibly complicated. But the basic concept is often simple. You need to create a product that people want, offer it at a decent price, and make it readily available.
Stephen Key, co-founder of InventRight, learned all of these business lessons while selling soft sculptures at art fairs and on street corners. While not the most common selling method for modern businesses, the approach he learned can be applied to almost any market.
Key’s journey with selling began shortly after he studied sculpture in college.
